As of 2006 most distilled spirits labelled as "whisky" in India were a form of Indian-made foreign liquor, commonly blends based on neutral spirits that are distilled from fermented molasses with only a small portion consisting of traditional malt whisky, usually about 10 to 12 per cent. Outside India, such a drink would more likely be labelled a rum. According to the Scotch Whisky Association's 2013 annual report, unlike in the European Union (EU), "there is no compulsory definition of whisky in India, and the Indian voluntary standard does not require whisky to be distilled from cereals or to be matured. Very little Indian 'whisky' qualifies as whisky in the EU owing to the use of molasses or neutral alcohol, limited maturation (if any) and the use of flavourings. Such spirits are, of course, considerably cheaper to produce than genuine whisky." Such molasses-based blends made up 90 per cent of the spirits consumed as "whisky" in India in 2004, although whisky wholly distilled from malt and other grains, was also manufactured and sold. By 2004 shortages of wheat had been overcome and India was one of the largest producers. Amrut, the first single malt whisky produced in India, was launched in Glasgow, Scotland in 2004. After expanding in Europe it was launched in India in 2010.
By 2022 India produced many whiskies both for the local market—the most lucrative market for whisky in the world—and for export. Indian single malts comprised 15% of the local market in 2017, increasing to 33% in 2022. In the three years to 2022 sales of Indian malts increased by an annual average of 42%, compared with 7% for imported rivals.
LIST OF INDIAN WHISKEY BRANDS
The drinking of Scotch whisky was introduced to India in the nineteenth century, during the British Raj. In the late 1820s, Edward Dyer moved from England to set up the first brewery in India at Kasauli. The brewery was soon shifted to nearby Solan (close to the British summer capital Shimla), as there was an abundant supply of fresh springwater there. The Kasauli Brewery site was converted into a distillery becoming India's first distillery, which is currently operated by Mohan Meakin. Production of alcohol from grain was hampered by a shortage of extra grain, due to food shortages. Allowing grains to be used for alcohol manufacture is a controversial subject in India, due to poverty and alcohol's ambivalent reputation. Economic liberalisation in the 1990s led to a moderate reduction of import duties, to about 35%, giving distillers access to better technology.
The manufacture of whisky from malted grains in India was pioneered by Amrut Distilleries in 1982. Amrut Distilleries began procuring barley from farmers in Haryana,[13] Punjab and Rajasthan, in addition to molasses and launched Prestige Blended Malt Whisky in the Canteen Stores Department in 1986.[15] The first batch of single malt whisky was ready within 18 months. Because India had no culture of consuming single malt at the time, the company did not consider bottling it as a single malt. Instead, the whisky was blended with alcohol distilled from sugarcane to produce MaQintosh Premium Whisky.[16] According to Neelakanta Jagdale, "The alcoholic beverages industry was not a priority in the country. Although we received help to a certain extent from the Central Food Technological Research Institute (CFTRI), we had to find our own ways to learn about improved distilling methods".Amrut Distilleries launched Amrut, the first single malt whisky to be made in India, on 24 August 2004. The production of Amrut single malt whisky was the result of the distillery having malt that was ageing far more than what was needed for its medium-range Prestige Malt Whisky.[Initially, Amrut aged malt whisky for around a year before blending it. However, due to changing customer preferences, less malt whisky was being added into blended variants. Surinder Kumar, the master blender at Amrut Distilleries, has estimated that because of climate differences, one year of barrel ageing in India is equal to three years of ageing in Scotland.
John Distilleries had been making blended whisky since its foundation but decided to manufacture single malt whisky in 2008 in an attempt to enter the premium end of the market. The first bottling of Paul John whisky, branded "Paul John Single Cask 161 Whisky", was launched on 4 October 2012.
Economic liberalisation also lead to the entry of foreign companies into the market, whose brands were seen as more authentic and attractive by affluent Indian consumers. This led several Indian manufacturers to acquire foreign liquor companies.[11] Under Vijay Mallya's direction, the Indian company United Spirits Limited acquired several noted whisky brands and distilleries in Scotland, including Dalmore, Isle of Jura, and Whyte & Mackay. In 2012, Diageo acquired a 55% stake in United Spirits. Since the export of single malt whiskies in any container other than sealed bottles labelled for retail sale was banned by the UK Scotch Whisky Regulations 2009, a limited amount of exportable Scotch whiskies are used in Indian blended whiskies. Whyte & Mackay has since sold as of 2014 to Emperador a company based in the Philippines.
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